About us

Established in 2004 by founder Jo Lackenby, Atom Label creates elegant dresses, jumpsuits and occasionwear designed to help women feel confident at life's most memorable events.

With more than two decades of experience in fashion and textiles, Jo began her career designing handbags before developing the occasionwear collections that would become the foundation of Atom Label. For many years, the brand supplied carefully crafted designs to boutiques and retailers, building a reputation for flattering silhouettes, quality fabrics and timeless style.

In 2021, Atom Label launched directly online, making its collections available to customers across the UK and beyond. Today, every piece is designed in our Yorkshire studio and made in the UK, combining exceptional craftsmanship with effortless elegance.

From wedding guest dresses and occasion jumpsuits to black tie gowns and race day outfits, our collections are created to be worn, loved and relied upon for years to come. Our mission remains simple: to design beautiful occasionwear that helps women feel comfortable, confident and their very best.